Customer Support & Success Workflows

Manage customer escalations, onboarding projects, and support workflows with structured checklists and automated escalations.

Complex Customer Escalation Ticket

Handle complex customer issues with a structured escalation process that automatically routes to the right team members.

Workflow Structure:

  1. Tier 1 Checks
    • Initial customer contact
    • Issue triage and categorization
    • Basic troubleshooting attempted
    • Knowledge base search completed
    • Standard solutions attempted
  2. Blocker Trigger - Prevents escalation until Tier 1 is exhausted
  3. Tier 2 Investigation Checklist
    • Deep technical investigation
    • Log analysis
    • Database queries
    • Reproduction steps documented
    • Root cause analysis
  4. Change Assignee + Notify - Auto-assigns to Tier 2 specialist and alerts #support-l2 channel
  5. Final Resolution Steps
    • Solution implemented
    • Customer notified
    • Follow-up scheduled
  6. Attach File - Logs sent to customer
  7. Notify Customer Success Manager - For high-value accounts or critical issues

🎯 Efficient Escalation: Issues automatically route to the right expertise level, reducing resolution time and improving customer satisfaction.

Customer Onboarding / Implementation Project

Manage customer implementation projects with clear phases and sign-off gates, all in one Jira issue per customer.

Workflow Structure:

  1. Phase 1: Kickoff
    • Kickoff meeting scheduled and completed
    • Project scope defined
    • Timeline agreed upon
    • Stakeholders identified
    • Success criteria established
  2. Blocker → Phase 2: Configuration
    • System configuration completed
    • Integration setup
    • Data migration (if applicable)
    • Customizations implemented
  3. Blocker → Phase 3: Training
    • Training materials prepared
    • Training sessions conducted
    • User acceptance testing
    • Feedback collected
  4. Blocker → Phase 4: Go-live
    • Final system checks
    • Go-live execution
    • Post-launch monitoring
    • Issue resolution
  5. Blocker → Phase 5: Handoff to Support
    • Documentation finalized
    • Support team briefed
    • Customer success manager assigned
    • 30-day check-in scheduled
  6. Each Phase Blocked - Until previous phase is 100% complete and signed off

Support Ticket Triage Workflow

Standardize ticket triage with a structured checklist that ensures all necessary information is collected.

Triage Checklist:

  • Customer information verified
  • Issue description clear and complete
  • Severity level assessed
  • Reproduction steps documented
  • Error messages/screenshots attached
  • Affected users identified
  • Business impact assessed
  • Initial categorization completed

Blocker: Ticket cannot be assigned until triage is complete.

Customer Success Check-in Workflow

Regular check-ins with customers to ensure satisfaction and identify upsell opportunities.

Check-in Structure:

  1. Pre-Check-in Preparation
    • Usage analytics reviewed
    • Support ticket history checked
    • Previous check-in notes reviewed
    • Agenda prepared
  2. Blocker → Check-in Meeting
    • Meeting conducted
    • Feedback collected
    • Pain points identified
    • Success stories documented
  3. Blocker → Follow-up Actions
    • Action items created
    • Next check-in scheduled
    • Upsell opportunities noted
    • Customer health score updated
  4. Notify Triggers - Alert relevant teams about action items

Best Practices

  • Use blockers between support tiers to ensure proper escalation paths
  • Configure change assignee triggers to automatically route tickets to appropriate specialists
  • Use notify triggers to alert relevant channels when escalations occur
  • Require attach file items for critical evidence (logs, screenshots, error messages)
  • Structure customer onboarding with clear phase blockers to ensure nothing is missed
  • Use convert to separate issue for complex problems that need dedicated tracking
  • Set up automated notifications for customer success managers on high-value accounts
  • Create triage checklists as templates to ensure consistency across support team